About Us
Our Story
School Days Direct was established in the Midlands in 1989 when Mike and Sue, parents of three young daughters, recognised the need for high-quality, affordable school uniforms. Starting out by selling directly at local schools, demand quickly grew, leading them to sell from home and eventually open a shop in the West Midlands.
After seven successful years, Mike and Sue returned to their roots in the South East, expanding their business model to include a Direct-to-School service with in-house embroidery. This evolution led to the birth of School Days Direct.
As a true family-run business, their daughter Samantha soon joined, starting as an embroidery machine operator. For over 12 years, the business operated from home, but with growing demand, the need for a dedicated retail space became clear. In 2006, School Days Direct opened its first store in Bath Road, Taplow, offering school uniforms directly to parents, alongside workwear, embroidery, and printing services. After 14 successful years, the business outgrew the premises, leading to a relocation in January 2021 to a modern, expanded store on the impressive Slough Trading Estate.
With growth came an increasing team, and in 2007, Craig joined the business. Having known Samantha since primary school, their friendship blossomed into a relationship, leading to marriage in 2014 and the birth of their first child in 2017.
As Mike and Sue planned for retirement, Samantha and Craig took on the leadership, ensuring the family legacy continued. Today, they head a dedicated team of over 12, with up to 10 additional staff joining during peak school summer periods.
Since 1989, the schoolwear industry has evolved, and School Days Direct has grown alongside it. With the internet playing an ever-expanding role, Samantha and Craig are committed to strengthening their online presence while maintaining the exceptional in-store experience.
One thing remains unchanged: School Days Direct’s commitment to providing high-quality products at competitive prices, with a personal, family-friendly touch.
Mike, Sue, Samantha, Craig, and the entire team thank all our loyal customers for their continued support. Whether you’ve been with us for years or are new to School Days Direct, we appreciate your trust and look forward to serving you for many years to come.
Our experience
30+ Years of experience
90+ Schools supplied
Stockist of official Girlguiding Uniforms
Certified company



Why choose Us
At School Days Direct we firmly believe that excellent quality, outstanding service, affordable prices, and year round availability are vitally important.
Whether your school is part of an academy or an independent establishment, or whether you are a company/association looking at setting up or refreshing uniform you can trust us to guide you through the complete uniform process with care and ease.
EXPERIENCE
In 2019 School Days Direct are celebrating 30 years in the business! Our strong family values have proved extremely productive in our business.
Availability
We are open 6 days a week throughout the year, and during the last two weeks of the school summer holidays we are open 7 days a week, including August Bank Holiday Monday.
Dedicated Team
We have a dedicated team of over 10 permanent staff with up to an additional 10 members of staff to assist during our peak season. Our friendly team are always on hand with their expert knowledge and experience to assist you.